Direktlänk till inlägg 11 januari 2011

Ingen strategi, men en strateg

Av Hugo Derrig - 11 januari 2011 21:23

När Föreningen Turism i Sverige, För Tur, har undersökt landets kommuner kommer var tredje på skam. Däribland Kristianstad. 

Här finns, trots stora turistströmmar, ingen strategi för framtida turism.

– Utan riktlinjer och visioner blir arbetet mer av en slump, säger För Turs vd Eva Hedenström.

Kommunens tjänstemän behöver en klar plan, menar hon, för att kunna arbeta för turismnäringen.

De kommuner som har gjort så, har också nått framgång.

– Ta Åre som exempel. De hade aldrig fått igång sin sommarturism om de inte arbetat målmedvetet med strategier för att nå det målet. Det hade inte hänt av sig själv.

Men att Kristianstad inte har en skriven strategi behöver inte betyda att kommunen inte tror på sin turism. Man har numera en egen turismstrateg i Eva Berglund. Hon arbetar med övergripande, strategiska frågor. Och även om hon beklagande suckar att folk ofta hobbystämplar turismen som näring, anser hon att turismen ska in under kommunens näringslivsfrågor.

– Vi har 650 årsarbetare inom näringen, som drar in ganska stora skatteintäkter och som tar emot 1,6 miljoner turister varje år. Så ja, den näringen är väldigt viktig.

Däremot håller hon med om att Kristianstad är dålig på att ta vara på det man har. Gemene man verkar vara lite hemmablind.

– Vi brukar säga att vi är Sveriges bäst bevarade hemlighet. När folk äntligen hittar hit tycker de att vi har en fantastisk miljö och fina städer. För Turs kritik handlar dock inte om hur kommunen marknadsför sig utåt, utan mer om hur man arbetar inåt.

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Av Hugo Derrig - 11 januari 2011 21:27

Mittbacken Juan Robledo, 31, är nära ett långtidskontrakt med den turkiska klubben Kasimpasa (Istanbul), jumbo i den turkiska högstaligan.– Han är nere i Turkiet nu och träffar klubben. Juan har gjort det fantastiskt bra i Mjällby och vi kommer...

Av Hugo Derrig - 11 januari 2011 21:26

Vi hade tre byggnader vid festivalområdet i Norje. Det var inte helt optimalt att sitta så utspritt. Det blir effektivare att sitta tillsammans allihop, säger Martin Forssman, pressansvarig för Sweden Rock.De är nu samlade på Nygatan 27 inne i centra...

Av Hugo Derrig - 11 januari 2011 21:25

Det är positivt att Miljööverdomstolen tittar på det. Det är något hela branschen är intresserade av eftersom deras beslut blir avgörande i framtiden, säger Martin Forssman, pressansvarig för Sweden Rock Festival.Det var efter festivalen 2009 som Mil...

Av Hugo Derrig - 11 januari 2011 21:22

Kommunens nya kultursamordnare Pernilla Tomasson tillträder officiellt den 11 januari, men redan i förra veckan var hon på plats för att sätta sig in i det nya arbetet.– Det snurrar rätt så ordentligt just nu kan man säga. Det har blivit en hel...


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